WHAT IS
NEUROMARKETING
Neuromarketing is a field that applies neuroscience techniques, such as brain imaging and physiological measurements, to analyze and understand consumer responses, preferences, and decision-making processes, providing valuable insights for optimizing marketing strategies.
Facial Coding
Involves using brainwave measurements to gain insights into consumer responses, enabling data-driven optimizations for more effective and engaging marketing strategies.
Reading facial expressions to gauge emotional responses, providing valuable insights into consumer reactions to advertisements, products, or experiences, helping marketers create more emotionally resonant and impactful campaigns.
Electroencephalography
Eye Tracking
User Experience Testing
Analyzing and recording eye movements to understand visual attention, user engagement, and consumer behavior, providing valuable insights for optimizing design, advertising, and user experiences.
Assesses how consumers interact with products, websites, or services, aiming to enhance satisfaction and engagement by identifying and addressing usability issues, ultimately improving the overall customer experience and driving marketing success.
EYE TRACKING
Eye tracking in marketing is a valuable tool that involves the analysis of gaze patterns to gain insights into visual attention and user behavior. By tracking where individuals look when interacting with products, advertisements, or digital interfaces, marketers can uncover crucial information about what captures attention and influences decision-making. This technology enables the optimization of design elements and content placement to create more engaging and effective marketing strategies.